Here is a modern, comprehensive Privacy Policy tailored specifically for afframe.in, compliant with India’s Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection (DPDP) Act, 2023.

PRIVACY POLICY

Last Updated: August 4, 2026

At Afframe (accessible from https://afframe.in/), protecting your privacy and ensuring the security of your personal information is fundamental to us. This Privacy Policy details how we collect, use, process, disclose, and safeguard your data when you visit or make a purchase on our website.

By accessing or using afframe.in, you consent to the data collection and usage practices described in this Privacy Policy.

1. Information We Collect

We collect information directly from you when you use our platform, create an account, place an order, or interact with customer service.

A. Personal Identifiable Information (PII)

  • Contact & Identity Data: Full name, email address, phone number, billing address, and shipping/delivery address.

  • Account Credentials: Username, password, and account preferences.

  • Transaction Data: Details about products purchased, order history, payment confirmations, and communications regarding your orders.

B. Payment & Financial Data

  • Payments made on afframe.in are processed securely through accredited third-party payment gateways (UPI, Credit/Debit cards, Net Banking, and Wallets).

  • Afframe does not store or process your sensitive financial data such as card numbers, PINs, or CVVs on our servers.

C. Automatically Collected Data & Technical Information

  • Device Information: IP address, browser type, operating system, device identifiers, and network information.

  • Usage Data: Pages viewed, time spent on pages, links clicked, referral URLs, and browsing behavior on afframe.in.

  • Cookies & Tracking: We use essential and performance cookies to track cart items, preserve session state, and enhance site performance.

2. How We Use Your Information

We process your personal data under the lawful grounds of fulfilling contractual obligations, complying with legal duties, and our legitimate business interests. Specific purposes include:

  1. Order Processing & Fulfillment: Processing transactions, arranging shipping/delivery, issuing invoices, and managing returns or refunds.

  2. Account Management: Creating and maintaining your user account and personalized dashboard.

  3. Customer Support: Responding to inquiries, resolving order issues, and providing technical support.

  4. Communication: Sending transaction updates, shipping notifications, service alerts, and promotional communications (if opted-in).

  5. Platform Security & Fraud Prevention: Detecting, preventing, and mitigating fraudulent transactions, unauthorized access, and security breaches.

  6. Legal & Compliance: Complying with statutory obligations under applicable Indian tax, consumer protection, and IT laws.

3. Disclosure & Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We share your information only in the following limited circumstances:

  • Service Providers & Delivery Partners: Trusted third-party logistics companies (e.g., courier partners), IT infrastructure hosting providers, and communication/SMS/email service gateways necessary to fulfill your orders and operate the site.

  • Payment Gateways: RBI-authorized payment processors to handle secure transactions.

  • Legal & Regulatory Obligations: When required by law, subpoena, court order, or government authority under Indian jurisdiction.

  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4. Data Security & Storage

We implement reasonable security practices and procedures as required under Rule 8 of the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

  • Technical Safeguards: SSL/TLS encryption for data transmission across the website, secure server firewalls, and restricted database access.

  • Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, satisfy accounting/tax requirements, or comply with legal mandates.

5. Your Data Rights

Under Indian DPDP Act guidelines, you have specific rights regarding your personal data:

  • Right to Access & Review: You can log in to your account at afframe.in to view or correct your personal profile details.

  • Right to Correction: You may request updates or corrections to any inaccurate or incomplete personal data.

  • Right to Erasure / Deletion: You can request the deletion of your personal data or closure of your account, subject to necessary legal and transactional retention obligations.

  • Opt-Out / Unsubscribe: You can unsubscribe from promotional communications at any time by using the “Unsubscribe” link in emails or contacting support.

6. Cookies Policy

Cookies are small text files stored on your device to ensure smooth website functionality.

  • Essential Cookies: Necessary for basic navigation, shopping cart persistence, and secure checkout.

  • Analytics Cookies: Help us understand user traffic and page usage to optimize performance.

You can adjust your browser settings to block cookies; however, disabling essential cookies may affect your ability to add items to your cart or complete purchases.

7. Third-Party Links

Our website may contain links to external sites (such as courier tracking portals or social media pages). Afframe is not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their respective privacy statements.

8. Grievance Redressal Mechanism

In compliance with the Information Technology Act, 2000 and rules made thereunder, if you have any questions, concerns, complaints, or grievances regarding the processing of your data, please contact our designated Grievance Officer:

We will acknowledge your grievance within 48 hours and aim to resolve it within 15–30 business days as mandated by law.

9. Policy Updates

We reserve the right to modify or update this Privacy Policy at any time to reflect legal changes or business operational adjustments. Any changes will be published directly on this page with an updated “Last Updated” date.